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Monday, February 1, 2010

Rolex ---The King Come From Behind

In many old war movies, Rolex often be describled as a life-saving straw for those out-of-luck heros, when deserted, began with the fund of selling a Rolex, most of time, well, always will be more exact, heros staged a comeback later.

Another truth is, every year, more than half of industrial gold in Swiss is used to made Rolex, if you awared of this, you may know the exaggerated plot about Rolex was telling a truth, that is, Rolex did worth a lot of money. It’s said that Bao Dai, the Last Emperor of Vietnam, once wore a 1952 edition Rolex, which, sold $235,400 in 2002.

In fact, comparing with those watch brands which set up in 19th even 18th century, Rolex is so young. In 1905, Rolex’s founder Mr. Wilsdorf cooperated with his brother-in-law, Mr. Davis, founded “Wilsdorf and Davis”, three years later, in 1908, Wilsdorf registered the trademark “Rolex” in La Chaux-fonds and since then, the “Wilsdorf and Davis” was changed to “Rolex”.

Lay foundation with accuracy

A couple of years later after it founded, can keep time accurately made Rolex gain a lot of prizes. In 1914, the year World War I broke out, a series under Rolex got A class certification from KEW observatory England, which meant Rolex had got certification from the top class aithority organization. In the following year, 1915, Rolex was rewarded this honour again, this gained it a widespread reputation and laid the foundation of its advanced watchmaker’s foundation.

Fame rose tremendously by waterproof

The first year after the World War I, Rolex had two big changes coming, first, the whole company move to Geneva; the second event is, it start putting the focus on waterproof and automatic research.

In 1927, Mercedes Gleitze, a world famous famale swimmer, wore a Rolex Oyster waterproof watch swam across the Eglish Channel. During her 15 hours and 15 minutes swimming, that Rolex Oyster watch completely got nothing wrong, worked well, praised as “the crowning victory in watchmaking history”in that time.